Corporate Communications Strategies Research Paper - 1

Corporate Communications Strategies - Research Paper Example c as well as important definitions of key terms in the paper such as corporate communication, corporate reputation, corporate ability (CAb), and Corporate Social Responsibility (CSR). This section of the paper will analyze and discuss three corporate communication strategies that are focused on the goals that organizations aim to meet and which are based on Kim and Rader (2010) and Kim (2011) works. 2.12 Corporate social responsibility focused strategy – this section analyses the CSR strategy in corporate communications focusing on how it emphasizes organizational goals as well as comparing with CAb strategy to evaluate which is more dominant and effective. Organizations have multiple stakeholders with whom their relationships need to be effectively managed with corporate communication being both responsive and effective to these stakeholders. Various communication functions and channels fulfill specific organizational objectives which aim to attain overall strategic impact to an organization’s goals. This section evaluates these communication functions, the various objectives that they seek to meet, the channels of communication used to dispense communication as well as those targeted by such communication. 2.21 Media Relations –this section evaluates the media relations communication function, the objectives of media relation in an organization, the channels used to complete the communication function as well as the organizational stakeholders targeted. 2.22 Employee communications – this section evaluates the employee communications function, the objectives of employee communication in an organization, the channels used to complete the communication function as well as the organizational stakeholders targeted. 2.23 Marketing Communications - this section evaluates the marketing communications function, the objectives of marketing communication in an organization, the channels used to complete the communication function as well as the organizational