Tragic flaw in Hawthorne’s “The Birthmark” Essay - 1201 Words

An expository essay: Tragic flaw in Hawthorne’s â€Å"The Birthmark† In literature a tragic flaw refers in plain words when the main character ends up dead or defeated a characteristic feature of the heroes of Nathaniel Hawthorne’s short stories, â€Å"Young Goodman Brown,† â€Å"The Minister’s Black Veil†, and â€Å"The Birthmark†. However this concept is even more extensive and best explained in terms of â€Å"Hamartia†. According to the Encyclopedia Britannica that word can be understood as an inherent defect in the hero of a tragedy or a moral flaw, other sources point out â€Å"Hamartia† as an error in judgment or accident that may lead the hero to ruin as a result. From â€Å"The Birthmark† the reader can notice how the story starts with a happy romance†¦show more content†¦No, dearest Georgiana, you came so nearly perfect from the hand of Nature that this slightest possible defect, which we hesitate whether to term a defect or a beauty, shocks me, as being the visible mark of eart hly imperfection. (Hawthorne, 1843, para. 5) Such arrogance is the reason why the romance became in tragedy. Aylmer as devote scientist had been influenced by discoveries of the 19th century. For him the nature can be modified through science, nature is flawed and man can improve it. In a deeper sense, human life is imperfect because of the death, also the sin, imperfection is a symbol of the mortal life and one of the purposes of science is prolonging life; so perfection is seen as eternity, symbol of immortality. In the case of Aylmer he is married with a woman he considers almost perfect, according to him she is so perfect that is insupportable see in her the birth-mark in her check, because that just emphasizes just a small imperfection that damages the beauty of a perfect work of art, something that recalled the mortal condition of Aylmer’s wife as the life of any other human, a fact that made of the birthmark a nightmare for the couple as describes the story: It was the fatal flaw of humanity which Nature, in one shape or another, stamps ineffaceably on all her productions†¦ The crimson hand expressed the ineludible gripe in which mortality clutches the highest and purest of earthlyShow MoreRelatedBirthday Mark by Nathaniel Hawthorne1146 Words   |  5 Pagesinto during the exploration and application of new technology in The Birthmark. These challenges are not entirely physical but they are more so about an internal struggle within Victorian mindsets. In The Birthmark there are only three characters: Aylmer, a scientist, Georgiana, Aylmer’s wife, and Aminadab, Aylmer’s lab assistant. Hawthorne isolates the characters in their caste to present individual viewpoints of a tragic flaw. Each character promotes innocence but they are caught up in traditionalRead MoreThe Birthmark Analysis1198 Words   |  5 PagesThe Birthmark by Nathaniel Hawthorne is a dark romantic short story based in the nineteenth century. The short story highlights the relationship between Aylmer and Georgiana as well as the dynamics of the different personality types between the two. Nathaniel Hawthorne uses Aylmer as well as Georgiana an example of tragic flaws to further the conflict in the story. A tragic flaw is a literary device found within The Birthmark. â€Å"Tragic flaw is a literary device that can be defined as a trait in aRead MoreEssay about The Birthmark1138 Words   |  5 PagesAmerican history (Encarta). nbsp;nbsp;nbsp;nbsp;nbsp;â€Å"The Birthmark,† like many of Hawthorne’s stories deals with the relationship between men and women. It is a love story where the quest for perfection leads to a tragic end. The protagonist, a scientist named Aylmer, attempts to attain perfection for his new wife Georgiana, by removing a birthmark resembling a small hand from her left cheek. Written in 1843, it was Hawthorne’s first work of fiction right after he married his wife, Sophia Read MoreThemes Through Out Hawthorn. The Literary Works Of Nathaniel1343 Words   |  6 Pagesthe generations, both facts impacted his life, imagination and writings. (â€Å"Nathaniel Hawthorne.† Columbia Encyclopedia) Two of Hawthorne’s short stories â€Å"The Birthmark† and â€Å"Rappaccini’s Daughter† demonstrate a common themes of obsession, corruption, the inferior place of women and the limits of science run throughout these Hawthorne works. These two works of Hawthorne’s can easily be described and dark romanticism. Dark romanticism, a writing genre, is characterized by euphoria and sublimity coupleRead MoreIn The Highly Analyzed Short Story â€Å"The Birth-Mark,† Author1873 Words   |  8 PagesIn the highly analyzed short story â€Å"The Birth-mark,† author Nathanial Hawthorne’s writing is shown to be an allegory with much of the allegorical themes represented through the idea of perfection in society. Hawthorne’s symbolism and themes display his belief that life consists of imperfection and the loss of imperfection results in the loss of life. In his writing he shows the readers â€Å"the power of both science and arrogance† that man is comprised of and uses the story of â€Å"the Birth-mark† as a depictionRead More Aylmers Struggle for Perfection in Nathaniel Hawthomes, The Birthmark2010 Words   |  9 PagesHawthomes, The Birthmark Aylmers struggle for scientific perfection transcends human possibility in Nathaniel Hawthomes The Birthmark. He attempts to perfect that which nature rendered imperfect. When the quest for human achievement opposes divine design it has no chance of succeeding. This key element in Aylmers twisted love leads to the demise of what he seeks so desperately to perfect, his beautiful wife. Georgiannas fatal flaw of humanity (Hawthorne 167), the birthmark, blocks her fromRead MoreThe Birthmark By Judith Fetterley987 Words   |  4 Pagesdesign or pattern, or something else. In â€Å"The Birthmark† it is a tragic and upsetting example of what beauty, gender, and science represent. Georgiana was devoted to make her husband Alymer happy by jeopardizing her life so he wouldn’t suffer from considering her birthmark. Thus potential perfection is not worth a life. Analyzing the gender aspect of the story can be explained by Judith Fetterley. She wrote an article called Women Beware Science: â€Å"The Birthmark†. Alymer simply looks at his wife as someoneRead More`` The Birthmark `` And `` Rappaccini s Daughter ``1934 Words   |  8 PagesHawthorne s books are inspired and fascinate to read. They are full of science fiction and tail of fantasies. The female characters have to face many challenges in their lives due to their natures. The human morals and man ambition are clear in The Birthmark and Rappaccini s Daughter on which the two stories are similar in away. The two stories appear to be similar because innocence characters have to suffer. The hiding meanings are deep within each character and in each story. The two stories maybeRead MoreFrom The Beginning Of Time, The World Has Arguably Treated1865 Words   |  8 Pages From the beginning of time, the world has arguably treated women as unequal to men in relationships, media, lit erature, and more. Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper† and Nathaniel Hawthorne’s â€Å"The Birth-Mark† are no different. Though the authors of the two short stories are of different gender, both stories convey a similar message concerning women. â€Å"The Yellow Wallpaper† revolves around a woman suffering from temporary nervous depression. Against the woman’s better judgment, JohnRead MoreEssay about Birthmark1330 Words   |  6 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;In Nathaniel Hawthorne’s The Birthmark, there is indeed a representation of a submerged personality in Aylmer. Although the other underlying personality is not represented within himself, it is rather portrayed through his assistant Aminadab. Since Aylmer is lacking so much within himself, he is unable to appreciate his wife even she was dying. Basically if Aylmer had the sensibility of Aminadab he could have realized how beautiful she was even with her birthmark. nbsp;nbsp;nbsp;nbsp;nbsp;During

Foreshadowing in William Faulkners A Rose For Emily Essay

In the story, A Rose for Emily by William Faulkner the chronology of the story is chopped into pieces and moved around for the reader’s viewing pleasure. William Faulkner demonstrates how giving away part of the ending before the story has begun obligates the reader to investigate the story in order to get the rest of the ending, all the while building suspense for the reader, and building the storyline. The story starts off with part of the ending, which pulls the reader into the rest of the story. Right from the start, the story pulls the reader into what’s going on by giving them the line, â€Å"When Miss Emily Grierson died, our whole town went to her funeral†¦Ã¢â‚¬  (pg.130) That line makes the reader think to themselves â€Å"Why would an entire†¦show more content†¦By putting the first line â€Å"When Miss Emily Grierson died, our whole town went to her funeral†¦Ã¢â‚¬  (pg.130), the reader has to read on to satisfy their urges of curiosity . So, because the author has intended the story to be a grabber, the order of the events takes a very big roll. â€Å"When Miss Emily Grierson died, our whole town went to her funeral†¦Ã¢â‚¬  (pg.130). A gain the reference to the beginning, also the end of the main character’s life. It’s not abnormal for a death to occur at the beginning of the story, but for the main character to suddenly be non-existent makes the reader think about what was going on to make this happen. The paragraph that stands out the most to give a little background as to what kind of person that Emily was before her death is, â€Å"†¦the next generation, with its more modern ideas, became mayors and aldermen, this arrangement created some little dissatisfaction†¦they mailed her a tax notice. February came, and there was no reply. They wrote her a formal letter, asking her to call the sheriff’s office at her convenience. A week later the mayor wrote her himself, offering t o call or to send his car for her, and received in reply a note on paper of an archaic shape, in a tin, flowing calligraphy in faded ink, to the effect that she no longer went out at all. The tax notice was also enclosed, enclosed without comment†(pg.131). After this incident, the reader gets aShow MoreRelated Foreshadowing in William Faulkners A Rose for Emily Essay800 Words   |  4 PagesForeshadowing in William Faulkners A Rose for Emily William Faulkner paints a tragic tale about the inevitability of change and the futility of attempting to stop it in A Rose for Emily. This story is about a lonely upper-class woman struggling with life and traditions in the Old South. Besides effective uses of literary techniques, such as symbolism and a first plural-person narrative style, Faulkner succeeds in creating a suspenseful and mysterious story by the use of foreshadowing, whichRead MoreEssay on William Faulkners A Rose for Emily1539 Words   |  7 PagesWilliam Faulkners A Rose for Emily As any reader can see, A Rose for Emily is one of the most authentic short stories by Faulkner. His use of characterization, narration, foreshadowing, and symbolism are four key factors to why Faulkners work is idealistic to all readers.   Ã‚  Ã‚  Ã‚  Ã‚  The works of William Faulkner have had positive effects on readers throughout his career. Local legends and gossip trigger the main focus of his stories. Considering that Faulkner grew up in Mississippi, he wasRead MoreA Tale of Terror 1087 Words   |  4 Pagesremember. William Faulkner’s â€Å"A Rose for Emily,† a short story about the odd Emily Grierson, a once well-respected woman in a small southern town, takes readers into a whirlwind of a story leading up to a horrifying discovery about Miss Emily’s secretive demeanor. Through his characterization of Miss Emily, his descriptions of the setting, and his use of foreshadowing, Faulkner effectively develops â€Å"A Rose for Emily† into a horrific tale. The first way that Faulkner organizes â€Å"A Rose for Emily† is inRead MoreA Rose for Emily by William Faulkner678 Words   |  3 Pagesshort story â€Å"A Rose for Emily†, William Faulkner escorts the reader through the peculiar life of the main character Miss Emily Grierson. The gloomy tone of the story is set by the author beginning his tale with the funeral of Miss Emily. During course of the story, we are taken through different times in Miss Emily’s life and how she was lost in time, with the town around her moving forward. Through the use of southern gothic writing style, narrator point of view, and foreshadowing, Faulkner aidsRead More Theme of Death in William Faulkners A Rose for Emily Essay1051 Words   |  5 PagesTheme of Death in William Faulkners A Rose for Emily William Faulkners A Rose for Emily is a tragic tale of a Southern aristocrat, Miss Emily Grierson, who is the subject of a towns obsession.   The narrator, a member of the town, tells the story of what transpires in a decaying old Southern house that is always under the watchful eye of the townspeople.   They witness Miss Emilys life, her fathers death, her turn to insanity and the death of both her and her lover.   The themeRead MoreWilliam Faulkner s A Rose For Emily1181 Words   |  5 Pages Is William Faulkner s A Rose for Emily iconic American literature? Faulkner uses setting, theme and plot to show the ways â€Å"A Rose for Emily† is an iconic American literature. Faulkner saw the Forum magazine with his short story he wrote, â€Å"A Rose for Emily† and found out that was his first national publication. The Mississippi Writers Page says, â€Å"The man himself never stood taller than five feet, six inches tall, but in the realm of American literature, William Faulkner is a giant† (MWP). Read MoreWilliam Faulkner s A Rose For Emily857 Words   |  4 PagesWilliam Faulkner’s A Rose for Emily is a dark and tragic tale about a lonely upper-class woman struggling with life and customs in the South. The story deals with themes such as the inevitability of change and the futility in trying to stop it. Faulkner succeeds in creating a suspenseful and mysterious story by the effective use of literary techniques, such as foreshadowing, the themes and symbolism and the unique use of other narrative techniques that e levates the overall suspense in the story.Read More William Faulkner Essay1215 Words   |  5 Pages William Faulkner nbsp;nbsp;nbsp;nbsp;nbsp;William Faulkner is one of Americas most talked about writers and his work should be included in any literary canon for several reasons. After reading a few of his short stories, it becomes clear that Faulkners works have uniqueness to them. One of the qualities that make William Faulkners writings different is his close connection with the South. Gwendolyn Charbnier states, Besides the sociological factors that influence Faulkners work, biographicalRead More Symbolism and Theme in William Faulkners A Rose for Emily Essay examples1463 Words   |  6 PagesSymbolism and Theme in William Faulkners A Rose for Emily  Ã‚  Ã‚   In William Faulkners short story A Rose for Emily, a series of interconnected events collectively represent a single theme in the story. Symbolism is the integral factor involved in understanding the theme. A Rose for Emilys dominant theme is the search for love and security, a basic human need which can be met unfavorably in equivocal environments. Faulkners use of symbolism profoundly develops the theme of the story, bringingRead MoreEssay about Faulkners Use of Foreshadowing in A Rose For Emily786 Words   |  4 PagesIn William Faulkner’s short story A Rose for Emily the order of events, though ordered un-chronologically, still contains extensive uses of foreshadowing. Faulkner Foreshadows Emily’s inability to perceive death as finality, Homer Baron’s death, and the fact that she [Emily] is hoarding Homers dead body. Faulkner also uses precise detailing and dynamic repetition in certain areas that contain foreshadowing, to grasp the reader’s attention . At the beginning of the short story, Faulkner does not Foreshadowing in William Faulkners A Rose for Emily Essay Foreshadowing in William Faulkners A Rose for Emily William Faulkner paints a tragic tale about the inevitability of change and the futility of attempting to stop it in A Rose for Emily. This story is about a lonely upper-class woman struggling with life and traditions in the Old South. Besides effective uses of literary techniques, such as symbolism and a first plural-person narrative style, Faulkner succeeds in creating a suspenseful and mysterious story by the use of foreshadowing, which gives a powerful description about death and the tragic struggle of the main character, Miss Emily. In general the use of foreshadowing often relates to events in a story, and few are attempted to describe character. Faulkner has effectively†¦show more content†¦The smell that upsets the community is the next foreshadowing of the death of Homer. The smell comes a short time after her sweetheart...had deserted her(509). The manner of Homers death is implied in the conversation between Miss Emily and the pharmacist as she is buying arsenic, a poison used to kill rats, as well as the picture of skull and bones, which is exactly what the town people find left of Homer (511). The use of foreshadowing to describe the changes in Emily physical and emotional life is subtler and relies heavily on symbolism. The descriptions of the decaying house symbolize Miss Emilys physical and emotional decay, and as well as her mental problems. It foretells of her downfall, a fallen monument (507). The house is full of dust and dark shadows, It smelled of dust and disuse-a close, dank smell, and symbolizes the death-filled environment that Emily lives in (508). To describe Emilys life, Faulkner effectively uses foreshadowing in conjunction with structure in the chronology of events. He opens the story with her death, goes backward in time when she is old, goes backward again to the foreshadowed death of Homer, and then backward again to her romance with Homer and finally to her death. Her first description is dark; black was her color, a representation of death, depression and gloom. Her second mention is an upright torso motionless figureShow MoreRelated Foreshadowing in William Faulkners A Rose For Emily Essay662 Words   |  3 Pages In the story, A Rose for Emily by William Faulkner the chronology of the story is chopped into pieces and moved around for the reader’s viewing pleasure. William Faulkner demonstrates how giving away part of the ending before the story has begun obligates the reader to investigate the story in order to get the rest of the ending, all the while building suspense for the reader, and building the storyl ine. The story starts off with part of the ending, which pulls the reader into the rest of the storyRead MoreEssay on William Faulkners A Rose for Emily1539 Words   |  7 PagesWilliam Faulkners A Rose for Emily As any reader can see, A Rose for Emily is one of the most authentic short stories by Faulkner. His use of characterization, narration, foreshadowing, and symbolism are four key factors to why Faulkners work is idealistic to all readers.   Ã‚  Ã‚  Ã‚  Ã‚  The works of William Faulkner have had positive effects on readers throughout his career. Local legends and gossip trigger the main focus of his stories. Considering that Faulkner grew up in Mississippi, he wasRead MoreA Tale of Terror 1087 Words   |  4 Pagesremember. William Faulkner’s â€Å"A Rose for Emily,† a short story about the odd Emily Grierson, a once well-respected woman in a small southern town, takes readers into a whirlwind of a story leading up to a horrifying discovery about Miss Emily’s secretive demeanor. Through his characterization of Miss Emily, his descriptions of the setting, and his use of foreshadowing, Faulkner effectively develops â€Å"A Rose for Emily† into a horrific tale. The first way that Faulkner organizes â€Å"A Rose for Emily† is inRead MoreA Rose for Emily by William Faulkner678 Words   |  3 Pagesshort story â€Å"A Rose for Emily†, William Faulkner escorts the reader through the peculiar life of the main character Miss Emily Grierson. The gloomy tone of the story is set by the author beginning his tale with the funeral of Miss Emily. During course of the story, we are taken through different times in Miss Emily’s life and how she was lost in time, with the town around her moving forward. Through the use of southern gothic writing style, narrator point of view, and foreshadowing, Faulkner aidsRead More Theme of Death in William Faulkners A Rose for Emily Essay1051 Words   |  5 PagesTheme of Death in William Faulkners A Rose for Emily William Faulkners A Rose for Emily is a tragic tale of a Southern aristocrat, Miss Emily Grierson, who is the subject of a towns obsession.   The narrator, a member of the town, tells the story of what transpires in a decaying old Southern house that is always under the watchful eye of the townspeople.   They witness Miss Emilys life, her fathers death, her turn to insanity and the death of both her and her lover.   The themeRead MoreWilliam Faulkner s A Rose For Emily1181 Words   |  5 Pages Is William Faulkner s A Rose for Emily iconic American literature? Faulkner uses setting, theme and plot to show the ways â€Å"A Rose for Emily† is an iconic American literature. Faulkner saw the Forum magazine with his short story he wrote, â€Å"A Rose for Emily† and found out that was his first national publication. The Mississippi Writers Page says, â€Å"The man himself never stood taller than five feet, six inches tall, but in the realm of American literature, William Faulkner is a giant† (MWP). Read MoreWilliam Faulkner s A Rose For Emily857 Words   |  4 PagesWilliam Faulkner’s A Rose for Emily is a dark and tragic tale about a lonely upper-class woman struggling with life and customs in the South. The story deals with themes such as the inevitability of change and the futility in trying to stop it. Faulkner succeeds in creating a suspenseful and mysterious story by the effective use of literary techniques, such as foreshadowing, the themes and symbolism and the unique use of other narrative techniques that e levates the overall suspense in the story.Read More William Faulkner Essay1215 Words   |  5 Pages William Faulkner nbsp;nbsp;nbsp;nbsp;nbsp;William Faulkner is one of Americas most talked about writers and his work should be included in any literary canon for several reasons. After reading a few of his short stories, it becomes clear that Faulkners works have uniqueness to them. One of the qualities that make William Faulkners writings different is his close connection with the South. Gwendolyn Charbnier states, Besides the sociological factors that influence Faulkners work, biographicalRead More Symbolism and Theme in William Faulkners A Rose for Emily Essay examples1463 Words   |  6 PagesSymbolism and Theme in William Faulkners A Rose for Emily  Ã‚  Ã‚   In William Faulkners short story A Rose for Emily, a series of interconnected events collectively represent a single theme in the story. Symbolism is the integral factor involved in understanding the theme. A Rose for Emilys dominant theme is the search for love and security, a basic human need which can be met unfavorably in equivocal environments. Faulkners use of symbolism profoundly develops the theme of the story, bringingRead MoreEssay about Faulkners Use of Foreshadowing in A Rose For Emily786 Words   |  4 PagesIn William Faulkner’s short story A Rose for Emily the order of events, though ordered un-chronologically, still contains extensive uses of foreshadowing. Faulkner Foreshadows Emily’s inability to perceive death as finality, Homer Baron’s death, and the fact that she [Emily] is hoarding Homers dead body. Faulkner also uses precise detailing and dynamic repetition in certain areas that contain foreshadowing, to grasp the reader’s attention . At the beginning of the short story, Faulkner does not

Family Health History Is A Powerful Tool For Screening...

Family health history is a powerful tool for screening patients. Family nurses tracing the illnesses suffered by a patient’s family members can help predict the disorders patients and their families may be at risk for, and take appropriate action to help them maintain a healthy life. In this report I will complete a Genetic/Genomic Nursing Assessment on my friend and her family. I will discuss three generations of family members, identify health issues, and genetic traits. This report will contain the family’s ethnic background, reproductive history, and any growth and development variations. To further expand on this information I will evaluate my friend’s understanding, as well as her family, of their genetic health risks, identify health risk problems, and include nursing interventions. While most Americans have some degree of awareness regarding the importance of family heath history, most do not have a written profile, that being said, welcome to Pattiâ€⠄¢s genetic world. Family Members and Health History Anna, maternal grandmother died in her early 80’s, past medical history of cardiovascular disease, adult onset diabetes, and rheumatoid arthritis. Abraham, maternal grandfather died in his 50’s from a work related accident, no known past medical history. Charles, paternal grandfather died at age 65 past medical history of asthma, and lung cancer. Agnes, paternal grandmother died at age 75 complications from hip fracture, past medical history of Alzheimer’s disease,Show MoreRelatedA Personal Health Record ( Ehr )1547 Words   |  7 PagesA personal health record (PHR) is an emerging health information technology that patients may use to participate in their own health care and improve the quality and efficiency of that care. Most articles written about PHRs have been published since 2000. PHR could be defined as â€Å"An electronic application through which individuals can access, manage and share their health information, and that of others for whom they are authorized, in a private, secure, and confidential environment†. A PHR shouldRead MoreThe Reality of Type 2 Diabetes Essay1381 Words   |  6 PagesAn annual physical occasionally has unexpected results. Patients are often shocked upon being diagnosed with type 2 diabetes as it seems to come out of nowhere. Common first reactions include confusion, denial, anger, anxiety and a sense of defeat. The mind starts to explain this information with thoughts such as the doctor is mistaken, the test is faulty, or I feel healthy. This quickly morphs into feeling betrayed by one’s body and questions of why this is happening. Most people have a generalRead MoreBehavioral Medication and Children with ADD675 Words   |  3 Pagesjust needed physical activity, and children who were not paying attention in class were daydreaming. Presently, however, these same children are being diagnosed with ADD or Depression. They are being treated for these imagined ill-states of mental health with medicine that they do not need. More children today suffer from the side effects of the medication more so than the ‘condition’ itself. A few things to consider before allowing a child to be prescribed behavioral medication are ensuring a trueRead MoreColorectal Cancer : Cancer And Cancer2998 Words   |  12 Pagesabout 90 percent of colorectal cancers are diagnosed in patients who are at the age of 50 and older. Two-thirds of these patients that were diagnosed were older than 65 years old. (Haggstrom, 2013). Some of the risk factors of colorectal cancer include environmental factors and genetic component, high fat, low-fiber diet, diet high in red meats, family history of colorectal cancer, male sex, age, alcohol, smoking, obesity, personal history of polyps, hereditary nonpolyposis colorectal cancer (HNPCC)Read MoreOvarian Cancer: Symptoms, Diagnosis, and Treatment1264 Words   |  5 PagesOvarian cancer symptoms, diagnosis, and treatment Ovarian cancer is a malignant form of cancer that develops from the ovary and it is unlikely to be discovered by most patients during its early stages because its symptoms are very delicate. The fact that prognosis is sometimes difficult to perform makes it impossible for some individuals to be able to effectively fight the tumor. Many women are unable to understand that changes occurring in their bodies are actually a result of ovarian cancer. HundredsRead MoreThe Importance Of Perinatal Depression : A Significant Mental Health And Public Health Problem2735 Words   |  11 PagesPerinatal depression is a significant mental health and public health problem, and may be one of the most disabling disorders among women of childbearing age (Earls Committee on Psychosocial Aspects of Child and Family Health American Academy of Pediatrics, 2010). Perinatal depression is associated with a multitude of negative sequelae for women, children, and families including poor maternal-fetal attach ment, adverse neonatal outcomes (e.g., low birth weight, preterm birth, small for gestationalRead MoreColorectal Cancer : Disease Risk Factor Research Paper Essay1321 Words   |  6 Pagescancer and its symptoms and causes. It will also touch upon the morbidity and mortality rate, treatment, prevention strategies and future improvements for the treatment and prevention of this chronic disease. 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Estimates of the problems magnitude have been made from data provided by the Department of Health, Education, and Welfare, which suggest that genetic factors are involved in one fifth of infant deaths, one fourth of the institutionalized mental retardates, almost one half of individuals with IQs less than fifty, and half of first trimester abortions (Finley 1982). Genetic screening is the systematic search within a population for persons possessing particular gen otypes, which are eitherRead MoreIntroduction Of Sudden Cardiac Death2915 Words   |  12 PagesPre-participation cardiovascular screening is the systematic practice of medically evaluating large, general populations of athletes before participation to eliminate risk of SCD. 3 The National Athletic Trainers Association (NATA) requires BOC (Board of Certification) certified athletic trainers to be educated, trained, and evaluated in six major practice domains. 4 Prevention and clinical evaluation are two of the six domains. The American Heart Association suggests that pre-screening athletes can improve

Identify and Evaluate Marketing Opportunities

Question: Discuss about the Identify and Evaluate Marketing Opportunities. Answer: Introduction The report is presenting the opportunities of marketing plan to meet the organisational objectives of FitLife Health Club Strategic Marketing Plan 2015-2020. In this study, the marketing plan is analysed to determine whether the company is able to meet the organisational goals and objectives in future. Therefore, the market opportunities for the company as well as strategic issues are discussed to find out the solutions for these. In addition, the solutions for the issues are also recommended to improve the situation. Current Strategies of the Company In this report, a fitness company FitLife, which is situated in Sydney in Australia. The current strategies of the company are presenting the market situation. In current days, the company has expanded its business in almost eAustralia with 70 health clubs. It has now almost 182,000 active members who are associated with the organisation. It is an active health club providing the multi-purpose fitness venues across the country (Dubuisson, 2013). They are giving the facilities of swimming pools, squash courts, sport clubs and many more. Now the company is trying to concentrate on the new mission of the organisation. Along with the expansion of the company, the organisation is trying to improve their services. They are now introducing their new service such as, they are introducing new swimming pool of 50 metre outdoor pool and with this a 25 meter indoor pool, along with gymnastics hall, recreation hall, classes of yoga, cycle, full body lift, Pilates, fat burner etc (Czinkota Ronkai nen, 2013). According to the marketing plan report, the organisations mission is to communicate with the people with providing them a good and innovative program of fitness practices to be fit. They want to motivate the people irrespective of age differences for regular exercise. They are trying to motivate the people who do not practice exercise regularly and do not think that it is an essential for good health. Therefore, their main motto is to make the people believe and attract o their fitness training system. It will help the people to keep them fit as well as will spread the business of the company. Moreover, the companys current business strategy is to spread their business among the people with innovative style that it attracts them to come and work out for being fit. The main objectives of the company in recent times are following Develop a minimum of two innovative fitness and wellbeing programs within the next twelve months. Introduce the Health Bar in the most revenue generating and competitive health club within the next six months. Develop a system in the next nine months to provide health and wellbeing services to prospective clients whom demand offsite support. Open the physiotherapy facility in the next twelve months, having two physiotherapists ready to provide a dynamicm physiotherapy practice to all members and non-members. Market Opportunities The report is showing the strength, weakness, opportunity, threat of the company in the SWOT analysis. It is observed in the analysis that the company has more positive ends than the negatives. Therefore, it is clear that the company will get many opportunities on the market to spread their business worldwide. As the fitness organisations are in trend now therefore the company will get the opportunity of consumers need for the fitness club. Therefore, the organisation can get the opportunity of international expansion. The company can expand their business in worldwide. They can improve their quality of service by appointing recognised trainer and new training session. They have the opportunity to introduce the distance classes as well as online classes. Additionally, they can expand their business through the products. As they deal with the fitness services therefore, they can offer the people about new innovative products to become fit. The company has very less competitor in the m arket. Therefore, they have to marketing opportunity to use this and to expand their business. As the competitors have not reached the level in their business like the FitLife, the other companies cannot develop or expand their business in fitness. Therefore, it is the opportunity for the company that can be used to develop their profit as well as market. The4y can also take part in the Iron Man Loyalty card program to retain current customers. This is very important for any company to retain their existing customers. Therefore, they have to focus on the existing customers to retain them with new innovative procedures of providing fitness. They have the opportunity to attract the non-members with introducing innovative services for them. They can introduce the physiotherapy services for them to give the members safety regarding fitness training. It will increase their reputation that they are very careful about the health of their customers. As the location of the organisation is in the capital city of Australia, therefore it gets the opportunity to take part in the awareness programs of the nation. They have participated in the Australian Government public awareness programs on smoking, obesity and many other health illnesses have had significant impact on changing the culture of our people towards living a healthy lifestyle, which has stimulated publics willingness to exercise regularly and follow a balanced diet (Kotler et al. 2015). Strategic Issues of the Company Although the company has many opportunities to expand their business in the market but still they have some strategic drawbacks that is resisting them to expand its organisational objectives. One of the most important issues that the company is facing in recent times is the lack of direct distribution in the international markets. Therefore, the price of the products and services are increasing. It will decrease the population of the company among the customers, which will be not expected for the company. The club has used another wrong strategy that they have a lack of proper personal trainer to train the members. It has created a very bad impression to the new members. Generally, in the present days every organisation presents their business in the online website. However, FitLife has not updated their online business properly. It has led them towards losing their business before the new generation. Solution to the Strategic Issues As per the report, the company is facing many strategic issues regarding the marketing policies and business strategies. These strategies are resulting opposite for the company and they have to now solve the problems to improve their business. They have the lack of direct distribution in the international market therefore; they can implement the Low pricing strategy in business (Wilson Gilligan, 2012). Therefore, this strategy will help to decrease the price of their products and services to get the profit in business again. Another issue that the company is facing is the weak website. Therefore, the company is facing a communication gap with the new generation customers. This is hampering the overall business of the company. In this case, they can use the strategy of Online marketing strategy to implement new updated website. It will improve their promotion in the online platform properly, which will decrease the communication gap of the new generation. If the club will implement t hese strategies in their business then they can improve their market in future. Recommendation The report is showing that the company is facing some strategic issues, which is decreasing the value of the company before its customers and the company is losing its reputation. Therefore, here are some recommendations for the company to improve this situation, The company should implement new strategies to recover the situation. Therefore, the company should implement the new pricing strategy for their products and services. It will help to set the limit of the price levels of the companys products and services. They should implement the new online marketing strategy for updating their online business. It will help to promote their business as well as their services to the new generation. As a result, it will increase their number of customer. Conclusion While concluding it can be said that FitLife is pursuing the problems in their marketing strategies, which are restraining their business to flourish worldwide. Therefore, the study has focussed on the strategic issues that the company is facing. They have lack of direct distribution in the international market and having high price problem. This can be solved by implementing the low pricing strategy. There is another problem that has pointed out is the weak online promotion. Proper updating of the website can reduce this. Therefore, the report has analysed the marketing plan of the fitness club with recommending some solutions for these. References Dubuisson-Quellier, S. (2013). A market mediation strategy: How social movements seek to change firms practices by promoting new principles of product valuation.Organization Studies,34(5-6), 683-703. Wilson, R. M., Gilligan, C. (2012).Strategic marketing management. Routledge. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning.